Beauty
The beauty and wellbeing market is now so crowded that consumers can find it overwhelming, and difficult to make the right choices. We reduce the complexity and create memorable retail experiences so your brand becomes the beacon shining through the fog.
Transforming own-brand identity & studio design
Brand expansion: showroom & workplace design
A pioneering branding approach in the wellness sector
Neighbourhood wellness retreat transformation
International brand & interiors transformation
Boutique wellbeing & relaxation space evolution
Brand creation - physical and digital
Interior design: an exclusive & personal fragrance experience
FIND OUT MORE ABOUT OUR PROJECTS
beauty and wellbeing design transformations
One of the key challenges in the beauty and wellness industry is simply the range and overwhelming choice and subsequent complexity that consumers face. It has also been a hugely dynamic sector in recent years with a host of emerging new brands, new categories, and the emergence of celebrity led, lifestyle oriented brands by influencers with a huge following.
Our way of working means that we create spaces and experiences that reflect the essence of your brand, and clearly set you apart from your competition in a busy, fast changing market. We work in a close, collaborative, up close and personal way, to ensure we remain aligned with your vision in creating inspirational ideas, whilst maintaining pace.
why choose Caulder Moore for your beauty and wellbeing design needs
We have over 20 years experience in brand building in this market, often with businesses in their start up phase, brands that have now become household names, such as Jo Malone. Our collaboration created the distinctive retail concept that became the global blueprint for Jo Malone stores and concessions around the world. One of the key achievements of this collaboration was the creation of a concept that has truly stood the test of time in its unique classic timelessness.
In our team we have brand strategists, brand and graphic designers and interior architects so that we can deliver a complete brand experience that is translated across all brand touchpoints, from creating robust strategic brand frameworks to brand articulations that include stores, packaging and branding.
We have an established track record in creating innovative concepts and effective design solutions that cut through the visual noise to create a clear and ownable brand territory and space for our clients.
creating spaces that reflect beauty, wellness and nature
In beauty and wellbeing spaces it is essential to understand the brief beyond the visual aesthetic and use natural light, materials, and elements to create a sense of balance and wellbeing, to understand how our customers will feel in a space or respond to the brand.
For some brands they desire to create a world of peace and calm, for others it is about generating intense excitement and energy. Capturing and expressing this unique brand essence in an authentic and compelling way is vital in order to set yourself apart.
For Healf, we developed a new brand and logo with health in mind. The vibrant green and the easily recognisable branding supports its ethos and easily signals to clients, their health credentials.
The optimum brand experience, one that is truly memorable, directly influences and enhances brand loyalty, community and equity. This is the key to creating enduring brand memories, experiences that live on in customers minds.
customised beauty and wellbeing design solutions
For each project we focus on carefully considering how to customise layouts that will maximise the use of space, delivering and developing the optimum customer experience to drive not only sales, but create the desire to return time and again. Our goal is to make customers feel special, and gain a sense of the brand, and its values and purpose.
This customer journey focus was particularly important in Bhuti where the site was situated right off the street, so it was vital that we created a welcoming, calming space where customers felt instantly at ease as soon as they walked in.
brand development and innovation
Each project begins with a clear understanding of the brand's target audience, ensuring that the branding, identity and experience resonate with this customer.
For example, for Trevor Sorbie, we worked on crafting a dynamic space with bold hair art inspired murals and the natural world setting it firmly in the edgy neighbourhood in Bristol, UK whereas the hair salon in Dubai was more inspired by the mall location. Here we emphasised the glamour and style of Dubai in hues of pink all while keeping a distinctive and recognisable brand style.
tactile materials and sensorial journeys
The tactility of the materials we select, the scent and lighting all set the ambience and mood of the experience. Along with the layout and journey it all works together in a seamless, holistic way that not only supports a feeling of well being but also aligns with the values of the brand.
For Neom, the wellness brand, we devoted the front area of the store to an interactive scent bar that determined customer wellbeing needs. This approach helped to navigate customers around the space according to their preferences, and helped them to feel that the experience was uniquely personalised to their individual needs.
how can we help you?
Our breadth of experience with both emerging and established beauty, health and wellbeing brands means we are a natural choice for brands seeking to find ways to stand out, cut through and create memorable brand and retail experiences, and establish a firm foundation for sustainable success.
Contact us to transform your space and brand experience to stand out, and capture attention in the beauty and wellbeing market.