Everyday healthy living

HEALF

pioneering new approach in the wellness sector

A new strategic framework and visual expression is achieving an energising re-branding of The Healthy Living Store to Healf. 

Healf is all about realistic, everyday wellness: a very different ethos to the goal-driven orientation that epitomises this landscape.  Products are carefully curated by the founding brothers, providing a one-stop shop for simple, daily remedies and rituals that go towards lifelong health.

The word 'half' in black lowercase letters with a teal period at the end, on a white background.
Two young men sitting outdoors in front of a green leafy hedge, both wearing black T-shirts, smiling at the camera.
Six circles arranged in two rows and three columns, each containing the letter 'h' and a period, with the circles colored white, black, and teal.
Logo for The Healthy Living Store featuring mountains, clouds, and a plant in green tones.

The brand is about authenticity and truthfulness, creating trust and heartfelt connections with customers. So its visual identity and signature are strong and simple; bold yet friendly. A no-nonsense graphic full stop underpins the circular rhythm at the heart of the brand, representing the four intertwining pillars of sleep, move, eat and mind.

storefront with green and white signage reading 'healf' and motivational quotes on the window, including 'I am unlimited' and 'I am supported.'
A teal paper shopping bag and a teal paper cup with the healf logo and the phrase "everyday healthy living".
An Apple iMac computer displaying a website for health products with various items like bottles and boxes on display.
Two smartphones displaying the Instagram profile of 'heal' with a grid of health and wellness-related images and quotes on a black background.
Four circular icons with a black and teal abstract design and motivational phrases: 'eat clean,' 'move freely,' 'be mindful,' and 'sleep deep.'

No-one is perfect all the time; Healf helps everyone find a little more balance a little more of the time … a very welcome and calming antidote to our pressured environment. 

Two magazine pages from 'healf' with the tagline 'everyday healthy living'. The left page features a woman holding a large slice of watermelon in front of her face, revealing only her eyes. The right page shows a mesh bag filled with lemons on a white surface.
“The reason we chose Caulder Moore was that the care, attention and passion that went into every interaction made us certain that our brand would be safe in their hands.
The team went above and beyond to provide an exceptionally personal level of service, which we felt was important to bring our vision to life.
They went to great lengths to truly understand who we are - talking to staff, investors, researching the industry and market - to make sure that the end result delivered a brand to last a lifetime. Which it does!”
— The Healf Team
A photo of two young men in a forest, with overlaid transparent images of themselves, one of whom is spraying a substance and the other smiling, surrounded by lush greenery and leaves.
Group of five friends lying on a blanket outdoors, smiling and enjoying each other's company.
Graphic design with a green background saying 'Say hello to health.' and a white square with a blurred palm leaf shadow and a teal circle containing the letter 'h'.
A tall glass of green smoothie with a thick, frothy texture, topped with cacao nibs or chocolate shavings, with some of the smoothie dripping down the side of the glass.
A woman practicing yoga or meditation in front of large windows with a view of green trees, sitting cross-legged and facing the camera.
Green background with white text that reads 'Taking care of yourself is productive.'
Assorted sliced and chopped vegetables including radishes, beets, parsnips, and green onions with a glass of oil and spices on a white table.
A person walking through a grassy valley with mountains in the background, illuminated by a bright sun.
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