Igniting a sense of discovery
LES SENTEURS
Les Senteurs is one of London’s oldest independent perfumeries – a strength but also a challenge to remain relevant in today’s digitally-dominated world.
A sensitive approach was taken: nurturing what customers so loved about the store and celebrating the authority and family heritage, but then creating a new iconic brand identity that works in the digital space.
Consultation areas and the bespoke “Senteur system”are now centre stage, where customers can find new and personal scent possibilities. Indeed, the whole customer discovery journey – both personal and guided – is redefined and enhanced, creating a truly memorable experience
The existing floral motif was simplified with refined curves, fluidity and balance. The innovative colour palette succeeds in enabling a variety of creative applications across both physical and digital environments.
