Navigating a new world
STANFORDS
mapping a retail store regeneration
Stanfords is the world’s largest map retailer, and a destination for explorers, adventurers and travel junkies. But after 100 years in the same London location, this iconic brand wanted to create a new retail experience: more diverse in offer and broader in attraction.
This meant repurposing the space to do new things: having a platform for emerging authors; opening a space for live events; a café for meeting and sharing; areas for corporate hospitality … and more.
A contemporary metropolitan emporium aesthetic opens up the whole essence of adventure. Celebrating Stanfords’ spirit, expertise and the explorers, is an illuminated wall of globes from classical to digital, showcasing a world of discovery across the ages.
Ultimately, a new chapter for Stanfords: reframing the references and making it a travel destination in its own right.
