Creating a burger youthquake
SMASHBURGER
striking graphic identity & restaurant interior design
From a beloved US brand for UK roll-out
Smashburger is an established, premium US burger brand… but could this unknown Kansas concept, work in the very competitive UK market?
Smashburger, Bath
Smashburger, Wednesbury
Smashburger, Brighton
“We have been planning an opening in the UK for a while and are pleased to have found the right location and design partner to help realise this expansion. It is great to be able to share our concept with a market who are fast becoming burger connoisseurs.”
The answer was a big ‘yes’. The key was to amplify and celebrate the brand’s USP – the distinctive culinary technique of burger ‘smashing’ which caramelises the burger and locks in flavours.
Smashburger, Milton Keynes
This animation, together with bold urban typography, graphic icons, industrial palette and authentic diner materials, created an immersive eating experience for UK Millennials … and they loved it.
The first UK Smashburger opened in 2016 in Milton Keynes, followed by multiple openings nationwide from Brighton to Newcastle.
Smashburger, Glasgow
