Embellished glamour
GINA
Gina’s world is glamorous and luxurious: something very special was required for this brand’s Sloane Street flagship.
Gina, Sloane Street London
Gina, Dubai
“Caulder Moore have passionately realised the allure and elegance of fashionable high-society consumerism for a modern age.”
Gina shoes are jewels for the feet, demanding close attention to gaze at their extraordinary craftsmanship, so the store design takes a 360-degree approach. Every shape and detail of the footwear and handbags can be examined as closely as in an art gallery.
Drawing inspiration from artist Rudolf Stingel, a world of contemporary minimalism is created using a palette of decadent materials such as gold and snakeskin, set off by dramatic lighting.
Gina, Sloane Street, AFTER
Gina, Sloane Street, BEFORE
With a 12 year collaboration, this store concept became the blueprint for Gina’s global estate, so customers from London to Dubai are enveloped in a beautiful world where anything is possible.
