Quintessential English luxury
ASPINAL OF LONDON
global luxury retail design concept
expanding from London to Shanghai
Aspinal of London, Regent Street, London
Aspinal wanted a new language of luxury for its Regent Street flagship. The result is “English country mansion meets contemporary London townhouse”, becoming the 6th most Instagrammed store in the world (Insider Trends, 2019).
The new concepts create versatility for Aspinal: the ability to expand product areas by creating a variety of rooms that are fabulous and individual. These include the masculine Tudor-panelled games room and the sophisticated ladies’ drawing room; the elegant library and the cool circular champagne bar – which neatly doubles as the cash desk.
Aspinal of London, Leeds
Aspinal of London, Shanghai
The luxury craftsmanship that defines Aspinal is seen in every feature and fitting. Customers can wrap themselves in the super-romanticism of the store that feels warm and welcoming … just like home.
The success of this concept in London resulted in a 7 year collaboration with Aspinal, taking forward the design across the UK, Europe, Middle East and China.
Aspinal of London, Shanghai
