Showcasing British charm
BEAUFORT & BLAKE
from digital to physical - new store launch
With a dedicated following online, Beaufort & Blake is celebrated for its effortless British style and timeless, understated elegance. However, as the brand’s founder, Ed Bonnar, re-envisioned its direction, he saw the importance of creating deeper emotional connections with customers. Moving beyond digital, Beaufort & Blake sought a physical presence to allow customers to truly immerse themselves in the brand’s lifestyle.
Interview with Edward Bonnar, Co-Founder & Director of Beaufort & Blake
A space to explore, connect, and belong
The new Wandsworth flagship is more than just a retail space—it’s a welcoming, inviting home for Beaufort & Blake’s community. Customers can now engage with the brand directly, experiencing the textures, sights, and understated luxury that define Beaufort & Blake. The store is crafted to allow customers to explore and linger, bringing the comfort and personal touch of British heritage into every corner.
“Working with Caulder Moore has been a fantastic experience. Their attention to detail, deep dive into our brand’s essence, and commitment to creating a space that truly represents Beaufort & Blake have been second to none.”
From concept to reality: merging personal touches with timeless appeal
Creating a physical space that reflects Beaufort & Blake’s effortless and timeless style required a delicate balance. Working closely with Ed and his team, Caulder Moore crafted a space that felt like “the home of the brand.” Through carefully selected materials, the design team blended large-scale imagery and curated pieces that evoke the British countryside and coastal heritage. This immersive experience brings the brand’s lifestyle elements to life—from weekends in the countryside to the elegance of a London townhouse.
With expansive A0 photography and seamlessly integrated lifestyle elements, every detail reinforces the brand’s distinct heritage. The space includes nooks for sitting and gathering, creating an environment that feels more like a cherished gathering space than a store.
Rooted in Wandsworth, with eyes on expansion
Located in Wandsworth, the flagship is intentionally placed to connect deeply with Beaufort & Blake’s London-centric customer base. This store serves as both a brand showcase and a community hub, embodying the spirit of the brand. In the coming years, Beaufort & Blake aims to expand with additional stores, each designed to capture the “home away from home” atmosphere that Wandsworth first introduced.
Drawing on local inspirations, future stores will maintain a unique sense of place while staying true to Beaufort & Blake’s heritage, offering a blend of countryside charm and British refinement wherever they are located.
