British ‘hands on’ spirit
CHURCHILL’S
new design & brand launch
Brand evolution for a fast-growing, award winning provider of Britain’s most loved dish, setting the precedent for nationwide roll-out
Churchill’s, a favourite destination for fish & chips, serving 65,000 customers per week since 1923. Building a new ownable contemporary-vintage experience and unique brand signature that provides a ‘magic thread’ across all touchpoints of the brand.
More than just a fish a chip shop, a family business investing in local people and the community through the generations. Engaging with the consumer on an emotional level by reinforcing their integrity, quality of food and a strong sense of ‘British-ness’
An evolution to the brand signature and brand world by bringing the authenticity, British spirit and fishermen links to the forefront. Showcasing their ethical promise to serve only sustainably sourced fish from trusted suppliers, prepared fresh on site in recyclable packaging.
