Inspiring home theatre
CATH KIDSTON
London flagship store revitalisation
“Collaborating with the creative team at Caulder Moore has helped us realize our vision for a newly reimagined Cath Kidston retail experience at our global flagship, 180 Piccadilly, a highly curated home from home and a joyful celebration of a much loved brand ”
The iconic Cath Kidston brand has moved on, revealed in the new modern environment for the London Piccadilly store: a beacon for the future.
Aspirational, accessible, modern nostalgic and no longer predictable: this store is a voyage of inspiring discovery.
Core homewares are rediscovered; new categories and animations delight against a simplified palette that makes the patterns pop. The whole space reinforces the brand’s DNA of joyful optimism..
In an increasingly digital age, this store engenders the emotional reconnection with customers. They see new ways to integrate Cath Kidston into their lives and homes … and it makes them smile
